4 Easy Tips To Stay Committed
As a business owner, there are probably plenty of times when at the end of the day, you feel farther behind than when the day first started. You’ve likely had days when an emergency has unexpectedly popped up and completely railroaded the progress you were making on a major project. And while you hate to admit it, chances are that you feel like you’re being pulled in too many directions all at once. As a result, your marketing efforts end up on a never-ending “to-do” list and continue to be shuffled down the ladder in terms of priority over things like meetings and payroll.
At the end of the day, however, you know that sales is the lifeblood of your business and that marketing fuels sales. So how can you effectively launch – and stick to – a marketing campaign when you already feel like you’re stretched too thin as it is?
Here’s a few tips to help…
TIP 1: Set Realistic Expectations
Most marketing campaigns don’t produce instantaneous results so it’s important to remember that launching a marketing campaign today most likely isn’t going to result in an influx of sales in the immediate 12 or 24 hours post-launch.
As they say, patience is a virtue and this is especially true when it comes to the results your marketing campaigns generate. When planning out your marketing campaign, it’s important to have some idea regarding the potential ROI that will be generated. It’s equally important to be realistic with this number.
TIP 2: Stay Committed
It’s easy to abandon your marketing efforts if you’re not seeing the results you were expecting. This is one of the most common mistakes that business owners make. Just because a campaign isn’t delivering the results you were seeking doesn’t mean that it’s a complete dud or that your industry just isn’t “good” for marketing, however.
If your marketing efforts are falling a little short, it’s time to re-evaluate. Perhaps you need to revise your messaging. Perhaps social media marketing isn’t great for reaching your target market, but Postcard Marketing is. There’s no set science to marketing so it’s important to stay committed to your efforts, as well as understand that tweaks may be needed along the way to improve the results of such efforts.
Embrace technology and use it to your advantage. Just be strategic in what you decide to use, as well as how you will be using it.
TIP 3: Monitor Your Results
There are several metrics you should be tracking on a regular basis to see if your marketing strategy is one point. Key metrics may include:
- Daily number of visits to your website
- Total number of leads generated
- Cost per response or lead
- Number of inbound phone calls
- Close rates
And obviously the most important metric is the amount of revenue generated from your marketing efforts. It’s important to keep your thumb on the pulse of your marketing efforts since this information will help you determine whether your marketing strategy is working. If it is, you’ll find it to be a very motivating experience. If you discover that your strategy isn’t working as well as you had anticipated, depending on how you view the situation, it too can be a motivating experience since it’ll often times incite a sense of urgency in making the changes necessary to obtain a better ROI.
TIP 4: Modify Your Strategy Based On Results
If things aren’t going as well with your marketing campaign as you would like, don’t be afraid to make changes. Sometimes a minor change – like modifying your call-to-action or tweaking a few lines of copy – can increase revenue by up to 20%. Trying something fresh and new in your marketing efforts just may be the ticket to driving home better results. At the end of the day, if you’re not satisfied with your results, the worst thing you can do is nothing. We use this strategy often with our Postcard Marketing Campaigns.
By embracing the 4 tips outlined above, you’ll be leaps and bounds ahead of your competitors, most who are probably struggling to launch a successful marketing campaign that is sustainable for the long haul. Creating a marketing campaign doesn’t have to become an overly cumbersome, time-consuming process. Neither does staying committed to it.
We can help. We live, eat and breathe this stuff! December is the time to do this.
Call 877-222-6010 today and we’ll take as much time as you need to map out an effective marketing plan that fits your budget and meets your objective.