How many times have you sat down at some point near the end of the year, piping hot cup of coffee (or beverage of your choice) at the ready, your favorite dog or child nearby, that pen and notepad you swiped from the Hilton at last year’s conference, ready to list out twenty-five things you want to focus on in the New Year?

And how many times have you accomplished all twenty-five?

Okay, how about half of them?  Really?  Well, how about a couple of them?  Wow, that’s actually a little sad.  But I’m not judging.

Now ask yourself how many times have you sat down to make the same kind of list, but this time where your business was concerned?  What kinds of things are you intending to focus on in the New Year which will bring you prosperity and a wealth of new clients?

Let’s not even imagine you’ve made a list of twenty-five applicable items for your business.  We won’t even subject you to conjuring up ten, or even two.

The one thing I want you focus on in the New Year is simple: A Direct Marketing campaign.

A Direct Marketing campaign is a one-stop shop to help you achieve several goals at once.  For example, a well-done campaign can significantly help you in boosting your business’ bottom line, and can go a long way toward increasing your business’s name recognition.

Think about these four points below.  I think they are central to why you should give serious consideration to a campaign:

  • Easily-measured results – There are no fancy algorithms, PPC stats, or hanging chads involved. You send out ‘x’ number of postcards (to a specific list of prospects), you track the number of respondents who reach out to you.
  • The physical feel of a postcard in someone’s hand is much more powerful and connecting than receiving an email.
  • There is an almost unlimited combination of formats, design ideas, layouts, fonts, verbiage, and concepts to use in constructing a campaign. The sky is the limit.
  • Postcards are amazingly cost-effective. Bulk-rate postage, combined with the overall CPC (cost per card) makes the ROI super attractive!

Don’t start yet another year without doing everything you can to position your business for success.  This is an easy to way jumpstart your dreams.  Okay, that was rich, but I’m serious.  Make the most of the New Year in every way you can.

If you, like so many of us, don’t know the words to “Auld Lang Syne,” but want help resolving to make your business better this year, reach out to us.  Give Opportunity Knocks a call today at 866-319-7109 or stop by our website by clicking here.

But should auld acquaintance be forgot, and never brought to mind, bring your next postcard campaign to reality right from your laptop.  Simply log on to ProspectsPLUS! online platform at, where you’ll find easy-to-use tools to target new prospects then design and print your postcard.

If you’re short on time, give Opportunity Knocks a call at 1 (866) 319-7109 and we can take care of all the details. And if you’re in the “add this To-Do to me list” group, we can definitely design a card that will increase your ROI.


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