Direct Marketing News
    There is an important correlation between the success of direct mail marketing and the type of marketing strategy chosen.

    Direct mail marketing through brochures, newsletters, postcards, catalogs sales letters and flyers has been proven to be the most effective and the most profitable means of marketing.

    Using direct mail marketing is a popular choice for those wanting to reach a large amount of customers for the least amount of money, but it takes a solid strategy to really reap all the rewards.

    There are four major components of a successful marketing campaign that play an important part in creating the perfect marketing strategy. Choosing the right target market, promoting the right message, presenting the right offer and creating the right campaign all are critical when using direct mail marketing.

    Identify the Target Market

    Perhaps the most important factor to consider when choosing to use direct mail marketing is the target market. Although direct marketing is considered a wise choice when it comes to making marketing dollars stretch, it’s very important to start with identifying the target market. Consider this, if a popular, hip rock star was to send out thousands of flyers promoting the concert to a religious group of older women, it’s almost guaranteed that there would not be a good turnout simply because the wrong target market was chosen. If the direct marketing is to be successful, the correct target market must be identified.

    Promote a Consistent Message

    Promoting the right message and choosing the correct design are also critical parts of creating a successful marketing strategy. Promoting the right message goes hand-in-hand with identifying the target market. Not promoting the correct message and design could have a negative effect on the success of direct mail marketing, especially if consumers are not clear about what the marketing message is. It’s safe to say that if it’s hard to decipher what exactly is being promoted, people tend to lose interest and the direct mail marketing can become useless.

    Think about the need that your product fulfills and the problem that it solves for the customer.

    Present the Right Offer

    When creating a successful marketing strategy, it’s important to know what offers to present to the consumer, as well as how to present the offer. Timing is very important when it comes to choosing the right offer. For instance, a zoo might decide to offer discounts during off-seasons in order to boost sales. In this case, consumers who normally wouldn’t choose to visit the zoo in the middle of the winter might be tempted to go if there were some incentives to go during off-peak season.

    Run the Right Campaign

    When creating a successful market strategy, a lot of emphasis must be placed on creating the right marketing campaign. How long the campaign is expected to last is critical when creating the perfect strategy. In the case of the zoo, it may be wise to present certain offers during the off-peak season and not the peak season.

    How often the campaign or strategy is used is also very important. When creating a successful marketing strategy, it’s important to keep the campaign fresh and to change up the strategy in order to avoid having a boring campaign.

    Setting concrete expiration times is also an important part of building a successful marketing strategy. Setting expiration times for campaigns and promotions also helps to create a sense of urgency. All of these components play an important role when it comes to creating a successful marketing strategy.

      Every Door Direct Mailing

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      Our team of Expert Designers will help you create the perfect postcard.

      Every Door Direct Mail™ is a great way to get your marketing message in every door – and for less money than traditional direct mailings.

      We can deliver your mailings directly to you or your local post office. Choose from various different sizes and custom design packages.

      Call (877) 222-6010 Today

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      Speak with an EDDM Specialist

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      5.5″ X 11.5″

      Every Door Direct Mail 5 1/2 x 11

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      12″ x 15″
      12x15 Postcard EDDM

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      8.5″ X 11″

      Letter Size Postcard EDDM


      Not sure who to send to? No worries…

      The way this system works is that it’s less about the WHO and more about the WHERE.

      The USPS™ folks have made it REALLY EASY – they’ve got this handy mapping tool that lets you choose which areas you want to connect with.

      They’ll tell you HOW MANY are on that postal route and give you option the to de-select businesses if you want.

      If you need help with a custom design, choosing your routes, or any other questions, just call us at 877-222-6010 and speak with one of our EDDM™ Specialists.