Postcard marketing is still one of the most effective and overlooked ways to get new customers to discover the details of your business.
It’s affordable, targeted and mercilessly immune to email spam filters! Top that with the fact that today’s economic climate has consumers eager for good news and good deals in their mailbox – and you have a recipe for success.
If you’re ready to dive into the direct mail marketing waters, take heed to avoid the four most overlooked and underused elements of postcard marketing victory.
1. Don’t discount the list: Your prospect list is the most important part of your marketing equation. In the old days, companies would mail to entire cities in the hopes that a small fraction would raise their hand and say, “Hey that’s me!”
Today, savvy entrepreneurs and business owners know that to get the most from their marketing dollars, they have to research first and mail later. A little time on the front end of the marketing equation can literally save thousands in lost marketing dollars on the back end by NOT mailing to those who in all probability would not purchase or benefit from your product or service.
Take a look at your best customers. You know the ones that always buy, are always ready to give feedback and better still, first in line to send referrals your way. What are they like? What age are they? Where do they live? Figure that out and tap into today’s extraordinary ability to data mine for more consumers that fit that same “customer profile” and you’ve got the makings of a truly targeted list.
2. Capture their attention from the start. You’ve got a minute tops to grab the reader’s attention. What’s your headline? What’s most important to that “perfect customer” we talked about in step one? Draw them in out of the chute if you hope to take them from headline to offer to dialing the phone or visiting your site.
3. Make them an “offer they can’t refuse.” Sure, it’s a great line from an unforgettable movie, but it’s also the heart of what will cause people to act – or not. This is the time and space to make an offer that will not only get their attention but again, have them raising their hands to say, “Hey, I want that!”
4 Track it. If you can’t track your marketing in today’s data driven world, don’t do it. With the advent of QR codes and tracking phone numbers there is no reason to stay in the dark wondering what works and what doesn’t. In this era of ever-changing technology, having the ability to track your success and failures (we learn from those too) is one of the greatest hidden secrets marketing experts deploy every day.
So get out there. Start investing in yourself and your business with what still works – only better with the aid of technology, postcard templates and groundbreaking tools.
Remember, you don’t have to reinvent the wheel. Sharing new and innovative ways to increase your customer base and grow your business is what we do.
Call us today at 877-222-6010 or visit our site online at www.prospectsplus.com/pei