We never launch into our blog posts with a “Hey, look at us!” approach but we’re going to do it this one time because…well, you’ll see why.

So here it is: ProspectsPLUS! gives you the ability to create and send custom direct mail postcards with the simplicity of email. Don’t you love that?

This Is Not Your Daddy’s Direct Mail

Some business owners, entrepreneurs, or marketing personnel, when presented with the idea of direct mail, automatically think “It costs too much” and “It takes too long to get it out.”

At one time, both of these conclusions were true because such direct mail printing was handled by printing houses, which meant:

  • Manual, machine printing
  • Several-week turnaround time
  • Ordering huge batches to get a decent price-per-piece

Only mid-sized and big businesses could really afford to use it for outbound marketing.

That’s how direct mail was done in your parents’ day.

We knew that 54% of all sales in the U.S. are made by small businesses. ProspectsPLUS! was established on the conviction that small businesses should have access to the power of custom direct mail postcards—fast and affordable.

We didn’t just give them access; we made it as fast and easy as email.

Direct Mail As Easy As Email?

You write and send email on a computer or handheld device. Now, thanks to the same kinds of technology that produced the convenience and speed of email, you can design, print, and mail postcards from your computer or tablet.

You don’t even need to have a huge mailing list. You can target new prospects and grow your list with the easy-to-use Mailing List tools.

And it’s much cheaper than traditional brick and mortar printing costs.

If this is all moving a little too fast, take a moment to click on www.prospectsplus.com/pei and watch these short videos on the page:

  • Postcard Design
  • Mailing List
  • Printing & Delivery

Then you’ll see that you can get your postcard campaign out in a matter of days, not weeks. You can design it yourself, use your own existing design, or have one of our design and marketing experts handle it. You can find prospects for your product or services and build up a list.

And you can do it all from your computer, just like email.

So, What Do Small Businesses Use It for?

The short, simple answer is: everything that you use traditional direct mail for:

  • Lead generation
  • Warm lead sales conversion
  • Driving traffic to your door
  • Customer retention
  • Customer reactivation
  • Customer rewards

It’s fast enough that you can generate and launch new campaigns quickly, and it’s affordable enough so that you can do it more often.


Have you watched those videos yet? If not, you can see them at www.prospectsplus.com/pei. While you’re there, feel free to look around and get more familiar with the ProspectsPLUS! design and print platform.

If you want to speak to one of our experts about your specific direct mail marketing needs, we have a separate, full-serve division, called Opportunity Knocks. You can reach them at 1 (866) 319-7109.


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