You may not have given much thought to the humble door hanger, but in fact, this useful tool is one of untapped marketing potential.
Imagine that moment your prospective customer arrives at home, gets out of the car, grabs their mail, and walks to the front door.
As they start to turn the door handle, they notice something unusual. Hanging from their doorknob is the full color, professionally printed, high quality attention grabbing door hanger your company strategically placed earlier in the day.
Door hangers represent a great way to promote a local business and they are one of the most inexpensive ways to effectively market your business to a large potential customer base. It many cases it’s the first thing they see when they arrive at home in the evening…even before the mail!
Effective Marketing for Any Budget
Door hanger marketing can be utilized by a wide variety of businesses, and in a variety of ways. They are an effective tool for seeking new business or generating repeat business. You’ll find door hangers can generate a lot of revenue for just a minimal investment, making them a great option even for businesses on a tight budget. Let’s look at just a few examples where door hangers have been used to effectively market:
- Advertise a new business
- Advertise a sale
- Introduce your business to people who’ve recently moved to the neighborhood
- Distribute coupons
- Promote a political candidate
- Promote an event, such as a grand opening or an in-store promotion
Targeting Your Audience
The most effective marketing campaigns are those who target a specific audience, ideally those ready to purchase the products or services you offer upon seeing your advertisement…and you don’t need a target mailing list to do it.
For example, if you offer daycare services, you may want to target neighborhoods where you’ve seen small children playing. If you sell fencing, you’ll want to target homes without fences or fences in poor condition. Again, easy to spot with a quick drive-by. If you see tree trimming services, you’ll want to target homes with trees on the front or back lawn. Door hangers can be very effective for targeting a specific audience, allowing you to realize a maximum return on investment.
If you’ve decided to go with a door hanger campaign, you’ve got a few options for getting those hangers distributed. You can utilize existing staff to distribute the door hangers or you can also ask friends and family to help out. Make it fun by creating a competition of how can distribute the most hangers in a certain time period. Offer staff or friends and family a free lunch when the work is done as a thank you for their efforts. If need be, you can outsource this work by hiring day laborers or using associates from a temp agency. You can reasonably expect an able-bodied person to distribute 600 to 800 door hangers a day. So even if you have to hire help, you can get a lot accomplished for your investment.
Set Yourself Apart From the Crowd
When designing your door hanger, remember that the more visually appealing it is, the greater the odds someone will look at it, remember it, and follow through by purchasing the goods or services you offer. Strive for a headline that will grabs people’s attention. Use a memorable and impressive graphic, and consider an unusual color to make it stand out from other marketing pieces.
One great way to make potential customers more receptive to your door hanger is for it to have a useful function. For example, it could be a combination of flyer, business card and coupon by using perforations which allow the customer to neatly tear off the important sections. Perhaps the most critical part of the design of your door hanger is a clear call to action that makes it easy for the customer to respond to your offer.
Door hangers offer significant benefits from the marketing perspective. They allow you to reach as specific an audience as you desire, and they are nearly impossible to overlook. While much of the “junk” mail is likely to end up in the trash unopened, the door hanger is a piece which your potential customer is nearly guaranteed to carry into their home and give a second look later on.
For even more door hanger marketing strategies head on over to ProspectsPLUS.com
We have door hangers for every industry. Just select your industry specific images from our extensive gallery. Or if you get stuck, give our team a call at 877-222-6010. We love this stuff!