Here at ProspectsPLUS! we get to see some pretty creative stuff. It’s really the icing on the cake from having a direct mail marketing “platform” which easily helps small businesses get out there and draw in crowds of new customers.
Our users can get pretty darn crafty and today it’s all about three cunningly creative customer stories that you can take advantage of too:
1. Use postcards to announce a visit, boost effectiveness by 209%. Does your sales process involve door to door sales calls or do your jobs involve you going out to customer sites? If so, you’re a prime candidate for this one.
One of our customers runs a pest control business that makes neighborhood visits and the owner couldn’t help but feel like it was a huge waste to drive all the way out to each development to only hit one house. As any good salesperson does, she went door-knocking and left job signs, but it just wasn’t cutting it. People weren’t expecting her and it took up a lot of her time. Instead, she started sending 1-2 postcards a few weeks in advance of her visit to a neighborhood along with the deal she would offer if they signed up on that day and lo-and-behold, her door knocking success rate jumped 209%. Pretty impressive, huh? And this tactic isn’t just limited to consumers either. We have a tech services customer who does the same thing within business parks!
2. Use QR Codes to engage smartphone users. There’s nothing people like better than being “smart phone engaged.” Especially when it lets them leverage the supercomputer in their pocket that we’re all absolutely glued to.
According to wireless week, 65% of digital media is now consumed on mobile, and it’s high time that your direct mail campaigns took advantage of this. One of our pet supplies customers saw a natural fit and created some mystery with their QR code by saying “Have you seen this video yet?” They linked it back to a funny YouTube video of a lemur asking to have his back scratched which they had embedded into a landing page, which then funneled all of those visitors back to their website to become leads.
3. Use postcards as handouts. This is one significant advantage that postcards hold over any digital media: it’s an offer that you can physically hand off to someone!
One of our many real estate customers got to feeling like he had prospected as much as was possible and that he was all out of the “Glen Garry” leads for this year. Not so. In a fit of genius, he took his list of past clients (which he typically sends birthday cards to) and he created a postcard thanking them for their business and offering that if they passed his postcard along to a friend who then became a qualified lead for him, he’d pay for their weekend at a cabin the mountains (at a place his family owns and never uses).
The results? His cabin got booked up for the entire summer and he had to find another place to send people. With the right postcard offer and an attractive reward, you can drum up an extraordinary amount of business in what otherwise seemed like a dry pond. (And, as of this posting one of those leads has closed, paying for the campaign thousands of times over! How’s that for ROI?)
So, you’ve seen what they can do. What’s your creative play?
Or, maybe you have something that blows these out of the water? Either way, share it! Get that campaign out there into the world and head straight to our web-to-print platform and either upload your own designs or choose from hundreds of best-practice designed templates. Or, if you want to talk to just an all-around helpful person, call ProspectsPLUS! today at 1-877-222-6010!
Having trouble targeting your campaigns?
If you could use some help putting all of the pieces together including figuring out who to send them to, Opportunity Knocks is a ProspectsPLUS! sister company that specializes in taking you from “interested” to “expert marketer” in no time. Call today 866-319-7109!