Marketing, just like gym memberships, is a process of constant renewal and it’s never too late to pick things up and get back on the horse. Your business needs new customers more than ever and if we aim to do anything on the ProspectsPLUS! blog here, it’s to help you realize that direct mail marketing is the most direct route to doing that.

We could go on for just about forever as to why, but you don’t need to hear that right now. Instead, what you could use this week, is a helping hand. Here’s our fully prepared and pre-packaged strategy for delivering new prospects onto your doorstep (be that physical or digital).

There’s the 6 steps:

1. Set up your landing page. Create a landing page with a clear Call to Action (CTA) right smack-dab in the center, telling them what you want them to do, like sign up, visit your store, or give you a phone call. Here’s what our postcard landing page looks like. You can use Google Analytics to track visitors for free.
2. Create the postcard. Not a designer? Don’t have your own images? No problem! We’ve made it extremely simple, just hop into the web-to-print design platform where you can fill the front and back with your text and borrowed images in just a few minutes. For even more free stock photos, visit pexels.com.
3. Add both a URL or a QR code to your postcard. We’re all digital animals these days and people crave deeper engagement. You need to give those who are most interested in your offer a channel to dive in deeper. Use the phrase “learn more” and place either a URL and a QR code that directs them back to the landing page you created so that you can track engagement. Create free QR codes at qrstuff.com.
4. Select your mailing list. Make it easy on yourself by using Nielsen PRIZM segmentations. They’ve done all of the work to collect data on consumers in your area and provide a list of pre-built segments like “Winners Circle,” “Bohemian-Mix” and “Gods Country.” Simply hover over each for a deeper explanation and then select the ones who look like your customers!
5. Send the postcard: A whole of 15-20 minutes should have elapsed by now, and it’s time to get that campaign out!
6. Track results: Set a calendar reminder for two weeks out to check back in online with ProspectsPlus to see what postcards were delivered, and check in on your landing page via Google Analytics to see how many recipients followed through and clicked.

And that’s it! You’re all done, get back to everything else that you have on your plate!

Now, do you need a little more customization in your campaign? Or maybe you don’t have 15 minutes to spare?

Opportunity Knocks Marketing can write, schedule, and send everything for you! Call them today at 1-866-319-7109.