With Mortgage Marketing, timing is everything.
In the real estate business, location is a big factor but you want to take advantage of a great rate or good terms while you can. As a mortgage broker, you know that, and you know you have a lot to offer your clients.
Now it’s just a matter of updating your mortgage marketing strategy to reach new customers or call back former customers. You want to grow your business, and now is the time to take advantage of the resources available to you.
Low interest rates prevail so far this year. Economists have mixed feelings about when rates will go up in 2016. Encourage customers to refinance now, before rates rise. Bill Conerly*, writing for Forbes magazine says, “Long-term interest rates will rise by roughly one percentage point per year.” Conerly adds that mortgage rates are expected to be around 6% by the end of 2017. Today’s average mortgage rate of 3.5% to 4% for a 30 year fixed loan will be a thing of the past all too soon.
Mortgage Postcard Marketing is the best choice you can make when it comes to your marketing strategy.
Why? Return on investment (ROI). You may have a website already, and that may be your main form of marketing. It works fairly well and your email campaign generates a few leads. However, add postcard marketing to your marketing strategy, drive more people to your website and create hundreds of leads! Postcard marketing gets your name out to more people, increases traffic to your website and increases your ROI for a small investment of your time.
Postcard templates allow you to simply choose your mailing list or purchase a new mailing list, add a few personal touches, and quickly place your order. Our postcard templates give you a jump start on the whole package and they’re just waiting for your personal additions. Postcard marketing is your most cost effective and efficient choice in direct mail marketing. One more task for the day that you can cross off your list.
You are the liaison between the consumer and the lender, offering the most cost effective and efficient loan process in the business. Reach more customers through postcard marketing and watch the leads pour in.
What are the benefits of postcard marketing?
- Small investment of your time for a gigantic reward.
- Get your name in front of more customers.
- Great ROI. Combine with online forms to grow your database.
- Use your mailing list or create one and reach leads in any area you choose.
- Add personal touches; these aren’t cookie-cutter postcards.
- Reach hundreds of potential new customers with one mailing.
ProspectsPLUS! offers you helpful marketing strategies to increase your name in the market, get a greater return on investment, and grow your business.
What if you need to build your mailing list?
We have awesome tools available to help you build your database. Simply visit our website and create a mailing list using Accudata. Within minutes you will have access to hundreds of potential new customers targeted to your needs.
How does this work and what are some of the options?
- When you choose to create a new mailing list, you have three choices. Map by Mail (uses Google Maps and tax assessor data), Demographic search (search by personal demographics), or Nielsen PRIZM (based on consumers preferences).
- A demographic search will be a good place to start for your type of business. Here, you can choose from categories within your target area. What kind of categories? How about high income renters, empty nesters, move up market, or high income consumers.
- Select the area you would like to target based on a central address. Then, draw a shape on the map to mark your area or use the radius search.
- The search results will notify you of the address count in that area. Choose how many addresses you would like, save your information, and you’re ready to grow your business!
Ready to get started?
Here are a few tips to get you started and to get the most out of your new mortgage marketing strategy and our marketing postcard templates:
1. List your competitive advantages
How many different types of mortgages do you represent? High numbers will get attention and may cause a potential new customer to say, “Hey, if they have thousands of loan types to choose from, maybe they will have one to fit my situation.” Also, remind consumers that rates are likely to go nowhere but up. Time is of the essence.
2. Use testimonials
You have had numerous satisfied customers. Let everyone know! Think of a customer whom you really helped out of a sticky, but all too common, situation. If necessary, call them to see how they’re doing and ask them to talk about the loan process they went through with you. Chances are they’ll say something you can use as a testimonial on your new marketing postcards.
3. Create drama
Have you saved a client thousands of dollars when they refinanced? Give examples of the loan amounts and savings. Did you help a first time homebuyer who was convinced there was no mortgage out there that could help them? Tell the story. New customers will relate to the story of another buyer who was in a similar situation. If you helped someone else, you can help them too.
These are just a few of the helpful tips you’ll find on our website, ProspectsPLUS! Strike while the iron is hot with today’s low mortgage rates. Get started on your new direct mail postcard marketing campaign today and grow your business!
* Online reference: