Bigger is different and different is better

First off, do not read this article. Unless of course you want to learn some psychology that’s going to help you bring in new customers, that is. Today’s lesson is all about a powerful psychology lesson and the direct-mail service that helps you take advantage of it.

Let’s pause for just a second before we start though – why did we start this article the way we did, with a warning not to read it?

That’s what’s called a pattern interrupt and it’s designed to derail readers from their routine. You probably expected something like, “What you have to know about marketing is…” and when it was the opposite, you got curious. You paid attention.

Pattern interrupts work because we as humans like to follow patterns. We get coffee at the same cafes, commute along the same routes, and respond to all marketing messages with a “no thanks” before we even know what they offer. We tune out most of what is happening and if you’re a business trying to break through, you have to break the cycle.

You have to interrupt.

In direct mail, there’s a service that offers precisely this: the Market Dominator.

This isn’t just your regular old jumbo postcard. It’s a grand, glossy, place mat-sized mailing (12” x 15”) that positively begs the question: who sent this monstrosity?

Here’s what it can look like:

Or this:

Here’s What The Market Dominator Produces:

“The second Dominator mailing triggered the call. They had looked at several designers.  They visited our website and were pleased to see that we weren’t tied to any single style or design.

The couple had moved often, but this was the place they wanted to settle and call home and they wanted it done right, irrespective of budget. They weren’t going to be happy unless they got exactly what they wanted.  

This appt. resulted in a $165,000 sale!”

The Mitschelen’s – Decorating Den Interiors, Miami, FL

When people receive a Market Dominator card, their usual mail-sorting pattern is completely interrupted. This mailing doesn’t even fit in their hand, no matter how they arrange it all; there’s simply no avoiding looking at it. Add onto this a massive and stunning stock photo and you have yourself a guaranteed positive impression.

It’s also big enough for these other added benefits:

• You can both include a large visual AND fully explain what you do
• You can include tear-out coupons for other services so that you kill two birds with one stone
• You can include a map of other customers around them who have purchased recently

It’s a lot of real-estate to work with and its novelty is its key to success:

It interrupts patterns and gets recipients to consider you. 

Of course it’s more expensive than your standard postcard, but it’s also vastly most effective. Do you know if it’s effective for you? There’s really only one way to find out, and that’s to ask the customer success team who sees them go out every day.

Call them at 1 (877) 222-6010 or hop on over to our website and send a sample!

Or, if you’re busy and want us to do it for you, call Opportunity Knocks. They’re a white-glove marketing service that turns your ideas into customers like magic. Call them at 1 (866) 319-7109!