Tips for Creating Highly Effective Landing Pages and Conversion Forms
As a small business owner, we’re sure one of the first items on your start-up list was a spectacular website. After all, If people can’t find you on the web, you might as well not be in business.
But as technology has improved and consumer’s attention spans have regressed with the insatiable appetite for immediate gratification, “Landing Pages” have become almost a necessary for every business.
A Landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
To make ROI soar, many businesses are combining the strengths of postcard marketing and online marketing so that the benefit accrued by one channel can be used to improve the effectiveness of the other. By designing highly effective landing pages, your direct mail marketing will be more likely to convert into paying customers.
Here are three quick tips to increase the power of your landing pages.
1.) Place the Conversion Form in Top Half of the Page
The conversion form should be located above the fold in the landing page. This will enable leads to instantly view the offer provided in the conversion form. If the conversion form is placed in the lower section of the landing page, leads have to scroll down to have a look at the offer form. Some leads might not even scroll down and leave the landing page without seeing the offer form.
2.) Include Only the Optimum Number of Form Fields
The conversion form should only contain an optimum number of text fields. Sufficient care should be taken to design such text fields. When conversion forms carry a number of secondary text fields that are not actually needed for data collection, leads may very well abandon filling up the form and quit the landing page altogether. If possible, secondary or optional fields should be provided in the form of check boxes and radio buttons, or removed altogether.
3.) Use an Uniform Call to Action Text
Campaign managers need to have their call to action text sprinkled across the different sections of the conversion form and wider site. It is also more effective to use the same or similar text for each call to action button and heading, reiterating exactly what the customer will get when they complete the form. Conversion forms should be simple and straight to the point, and easy for anyone to understand.
By using these techniques, campaign managers can see a dramatic increase in lead response rates.
Need help implementing this technique? Give us a jingle at 888-222-6010. We’ll talk about your campaign then see how to implement an easy but effective landing page.