Six Powerful Reasons to Put Direct Mail Into Your Fall Marketing Plan
It might be a “digital world,” but we’re also a world of people who still appreciate personal touches. With 9 out of 10 people headed to their mailbox daily, taking full advantage of this habit should be high on your marketing priority list.
Take a minute and really think about it, people still appreciate getting their mail every day, sorting through it looking for the good stuff (letters, cards, positive messages, and special offers) – anything other than those bills-right?
And the truth is – with most businesses trying to make it through spam filters using email marketing, there’s a lot more room in mail boxes these days for your direct message. While email is a great piece of the marketing puzzle, don’t discount the power of putting something into the hands of the folks in the market area you wish to dominate. Less mail means more opportunity for your postcard to be seen and you have a captive audience.
Here are six reasons why mail is not only relevant – but it produces results!
- It’s targeted. Many marketing vehicles aim at reaching out to as many consumers as possible, but it’s expensive and casts a wide net. Many people refer to this as a “shotgun approach.” With direct mail you can match your mail specifically to your market or niche dramatically increasing your response rates. You can even now find the mailing lists for those you most want to market to by taking advantage of the specialty data selects from our friends over at Nielsen or look for our Lifestyle Interest data. Head over to our Mailing List page to learn more about all the affordable list options available to you.
- It’s personal. Direct mail is your canvas. You can address your customer by name, share specific offers, communicate information that’s specific to your area, and begin to create a top-of-mind awareness and trust. All of our marketing tools are editable so you can easily match your message with your exact target market.
- It’s flexible. Add direct response offers and timely information and you again increase your response rates. Some businesses wisely choose a campaign with similar branding to send month after month or quarter after quarter that helps consumers develop a recognition of their brand more easily. Others mix and match their marketing messages – preferring to keep consumers alert and eager to see “what they’ll send next!”
- It’s tangible. The truth is, as human beings we’re tactile people. Engaging different senses is just smart business. If I get a message from a professional I touch via email for example, it registers in the moment – but not necessarily long term. If I get a message that’s directed to me and offers something of importance to me and my family and I can feel it, touch it, put it on the refrigerator or tack it to my bulletin board, etc. – then that message has a much longer shelf life-right? And a better chance of getting a response – not just once but again and again.
- It’s measurable. Direct mail is one of the few media channels that give you the ability to track your success. Use a QR code or make a specific offer on a direct response piece and keep tabs on how many people click or call on that offer. Adjust future mailings based on that response rate. I always recommend making a direct response offer on every piece of direct mail as opposed to just a generic, ‘here I am’ type mailing. Give people valuable reasons to reach out to you and they will!
- It’s easy and cost-effective. Direct mail doesn’t have to mean big bucks. One of the things our customers appreciate most about our services in fact is that we do have the ability to provide short-run orders at extremely affordable rates unlike big mail houses which require you to order thousands at a time. Not sure what pieces will work best with your budget? Give us a call-our team is terrific about helping agents match their marketing to their market as well as their budgets!
Hope that gives you some insights into why Direct mail is on so many business’s to-do list this season! If you need help finding the right pieces for you at the right prices-we’ve got you covered.
Call our marketing team at 877-222-6010 or email us at okiam@prospectsplus.com to learn how we can get your production hopping this next quarter in a very budget friendly way!