What’s the dynamite, you ask? It’s Every Door Direct Mail. This completely hands-free approach to postcard marketing guarantees maximum penetration with minimal effort, and it actually ends up costing a lot less than even traditional direct mail.
But, before you get excited…know ahead of time, it’s not for everyone. To help you figure out if it’s the right approach for you, let’s walk through a few real life scenarios, shall we?
Sandy has an open house and she’s worried about low attendance, and as a new realtor in town she doesn’t have a big enough network to know who to invite.
Trey runs a restaurant and he’s tired of paying for radio and TV spots because he can’t tell if they’re reaching the right people.
Nicole and her husband have a long-established landscaping business but still spent all of last week “flyering” just one neighborhood, and they’re tired of it.
Pablo has just moved his dental practice to a new neighborhood that he doesn’t t know well yet, and he needs to fill up his appointment book so that he can pay his staff.
What do all of these businesses owners have in common?
These are all perfect candidates for Every Door Direct Mail! They’re small business owners who lack the time, the lists, or the resources to saturate their local marketing with advertising, and don’t have gobs of money to spend!
Every Door Direct Mail pulls out all of the stops and parachutes postcards onto the doorstep of every consumer or business within a specific area. It’s the secret-weapon in our offering arsenal is just the opposite of our usual “segmentation, personas, and targeting” approach that we so heartily advocate because sometimes, results can’t wait. You don’t have time for pin-pointed accuracy, you just need to get the word out, fast! If targeted postcard marketing is like casting out a fishing net, this is like fishing with dynamite!
And of course, we don’t expect you to provide any lists for all those people, we already have them. All you need to do is design the perfect postcard and hit send, and our advanced digital printers kick into action and start churning out tens of thousands of pieces of direct mail headed to every conceivable customer in sight.
For your convenience, there’s no:
- Dealing with lists. Just select an area, we make sure every person or business in there gets something.
- Addressing each person or business individually, our system handles that.
- Licking hundreds of yards of postage
- Dropping them off at the post office (unless you want to)
- Need to track your own deliveries. We guarantee 100% delivery tracking for you and you can check results online!
And Every Door Direct Mail isn’t just limited to postcards here. It’s anything that a company could want to send to their prospects: Sandy will choose to send out jumbo-sized open house invites and brochures to people. Trey will opt to drop trifold menus on every doorstep. Nicole and her husband will send flyers to every corporate building and park. And Pablo will be sending dental postcards to everyone within driving distance!
And what about cost-effectiveness? Well, they win out there too. This is your maximum saturation with minimal effort, and it ends up costing you a whole lot less: just 17.6 cents per mailing!
So, you have to ask yourself: do you have the bandwidth to run a highly targeted and effective postcard marketing campaign right now? Or is it time to get the word out at all costs and saturate your market?
Kickstart your Every Door Direct Mail campaign today and see how many customers were out there waiting for you to reach them!
Need to go one step further and have someone do it all for you? Call Opportunity Knocks today at 1-866-319-7109 and they’ll get it set up. They’re a full-service marketing agency and sister company to ProspectsPLUS! and their bread-and-butter is using these campaigns to drive crowds of new customers your way!